Making a holiday our own, through an In-&-out innovation created along with Ron XL.
What we did
We created a multiplatform campaign where the consumer was reminded that Halloween must be celebrated with Ron XL. Through a spooky story telling we were able to position the brand in the correct season and also show all Ron XL’s portfolio in an innovative and unique way.
We also launched XL’s new innovation called “Raspberry Chills”, under the concept “Congélate del Miedo”. We produced an integral campaign that introduced the product to the public and also showed its “cooling Effect” which was a sensorial experience set in the new bottle.
We created iconic characters, a spooky set and haunting recipes for each flavor. We produced a massive outdoor campaign, digital media and activations for the brand that allowed us to connect with the consumer in a unique way.
