We directed a campaign to present all the premium cuts that Paiz has to offer, through a series of delicious recipes created to make the consumers grill masters. This project was created under the concept “Súpper Parrilleros”, positioning the brand as one of the main ones in the region.

The main goal for this campaign was to bring the Master Grill Chef that all customers have in them, and to make them take their grilling experience to the next level.