To create an integrated concept for a new Vietnamese Restaurant.
We created an iconic Vietnamese restaurant in Guatemala City, an explosive experience from beginning to end. We created the concept based on what we wanted for the consumer’s experience, along with all branding and campaigns. We named it TOI DOI, Mr. Toi’s Vietnamese Canteen.
The concept behind the Vietnamese Canteen was created from the casual but flavorful culinary experience that comes from Vietnam’s streets, the perfect mix of sourness, sweetness and spiciness.
Welcome to the Temple!