To launch the first ever Designer Building created by Pininfarina, in Central America.
We developed a positioning strategy that led us to conceptualize and design a visual identity for Torre Carrá. The first ever Pininfarina Building in the region, developed by Grupo San Siro. An apartment complex that represents Pinifarina’s Italian legacy.
Founded in 1930, Pinifarina is know for their unique, sophisticated and elegant style, that has become an icon in architectural and auto motors design. Creating designs for Maserati, Ferrari and some emblematic works like the Juventus Stadium in Turin, Italy. Their portfolio also includes yachts, luxurious planes, watches and designer collectibles.
We developed all communicational strategy and also the visual identity, which was used to create the project globally. Representing prestige and exceptionality for one of the most legendary design firms of the world.