Sour Blast

Ron XL

Sour Blast

Sour Blast imagen

The Challenge

To introduce Ron XL’s new innovation to the market.

What we did

We develop an integral campaign to introduce Ron XL’s new flavor, Sour Blast Watermelon. We created pieces that represent the flavor. We included 3D sets that merged the consumer into a special, explosive and psychedelic world and through the product’s narrative.

We designed the packaging, visual identity and all elements that were included in the campaign.

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Sour Blast imagen