The brand was facing a branding chance along with a generational adaptation that needed to be communicated in an explicit and assertive way to its consumers. Through an strategic path a new concept called “New Generation” was created, where all Ron XL’s portfolio was reintroduced to the public. A campaign that makes a nod to the Metaverse. 3D Avatars were created and animated to be introduced to the digital world, each one of them was created taking each product’s personality and assets.

We developed each sequence, movement and expesion for our characters, each Avatar was made to fit in the campaign in a seemless way.

Welcome to Ron XL’s Metaverse!