To launch a new gastronomic concept to the market.
We created the naming, developed the concept and visual identity to present a new restaurant in one of the most concurred zones in town. The duality for this concept was location and enclosure, this let us to be a casual option during the day and also an elegant bar for the night. Rosa Alacrán fusions Mexican gastronomic culture with Latin American touches into a sophisticated experience for consumers.
An experience based in duality that represent both aromas and tenderness of a rose faced with the deadly poison of a Scorpion.