XL Blue is a fresh and innovative twist for the main brand. This was our first project with Ron XL, an international liquor company based in Guatemala City. For its launch, we created a brand identity, digital concept, copywriting and a series of photos and videos based off the main concept “Warm Ups” which is focused on mixology and chill-out parties. We wanted to talk to people about how to take their drinking game to the next level.
DISCIPLINES: CAMPAIGN, PHOTOGRAPHY, FILM
CLIENT: RON XL BLUE, GUATEMALA CITY
CONCEPT: KLAP STUDIO
PRODUCTION: KLAP STUDIO
PHOTOGRAPHY: BON VIVANT
FILM: BON VIVANT