To create a set experience for OCA’s big launch in Hong Kong and the USA, both were the most important events for each country.
We designed a stand based on the consumer’s experience to present Beliv’s new brand OCA. A concept full of color and energy where people were able to get to know OCA’s world, providing its best qualities and benefits. We created the experience path, stand and 3D animations along with all brand tools for its execution.
We created the stand and experience for OCA’s introduction into the Asian market, the biggest annual event in Hong Kong, the Fitness and Wellness Expo. We created a path where the consumers were apart of different mental and physical games that needed to be done in the fastest way possible. Creating a unique experience that introduced the brand in a dynamic and disruptive way.