We created a multiplatform campaign where the consumer was reminded that Halloween must be celebrated with Ron XL. Through a spooky story telling we were able to position the brand in the correct season and also show all Ron XL’s portfolio in an innovative and unique way.

We also launched XL’s new innovation called “Raspberry Chills”, under the concept “Congélate del Miedo”. We produced an integral campaign that introduced the product to the public and also showed its “cooling Effect” which was a sensorial experience set in the new bottle.