To position a new Japanese Cuisine Restaurant in Guatemala City.
We conceptualized and developed a campaign for TARASHI’s launch, a new concept for Japanese cuisine that is known for their fresh products and innovative recipes that make you taste the sea in every bite. We created a series of photos and videos for the digital content and the restaurant’s visual identity. We also created a series of illustrations and motion graphics that come along wth the concept and the restaurant’s authenticity and freshness.
TARASHI’s identity represents Japanese culture in an actual setting, where fresh ingredients, attention to detail and the gastronomic experience play a main roll in it’s delivery.