The campaign was born from a simple yet powerful insight: the unique way baristas shake and craft the espresso. From that gesture, we created Shaken Espresso Vibes, a concept rooted in authenticity and local relevance.

Real Starbucks baristas became the faces of the campaign, humanizing the brand and highlighting the people who make every cup possible. By amplifying this new positioning, we placed Starbucks at the heart of the community—as the everyday coffee shop where authentic connections and energizing moments happen.

Through storytelling, placement, and vibrant content, Shaken Espresso Vibes became not just a product launch, but a statement of belonging.