Create an immersive experience for one of the largest shopping malls in Guatemala, with the goal of positioning its original Christmas characters, Tom and Lily.
This holiday season, we transformed Oakland Place into an unprecedented immersive universe. We designed a magical experience that transported visitors straight to the heart of the North Pole, where Oakland’s original Christmas characters came to life to share their story like never before.
From the initial spark of the idea to the final reveal, we handled the entire creative and technical process. We developed the narrative and visual concept, designed the spaces, brought cinematic-level 3D characters to life, and crafted a magical world with digital animations, immersive projection mapping, and special effects that turned the physical space into a full sensory experience.
Every corner was automated—lights, sounds, movements, and atmospheres were programmed to react in a synchronized and dynamic way, creating total immersion. Ambient audio and sound effects accompanied the narrative in real time, while digital projections and characters guided visitors through the story.
From concept to execution, we led every stage of the project under comprehensive project management, ensuring all creative, technical, and logistical elements came together into one cohesive, magical, and unforgettable experience.