We developed the creative direction, visual identity, and architectural design for the new Vietnamese restaurant Toi Doi — a place that combines a fun, friendly atmosphere with carefully selected details to create a unique experience.
The concept celebrates the richness of exotic flavors, inviting everyone to explore a distinctive culinary offering. We created a dynamic space that encourages guests to stay, enjoy, and discover something new around every corner.
The new concept aimed to appeal to a more discerning audience, so we combined playful colors with warm, visually elegant textures. The new graphic line redefines the brand with a more sophisticated concept, without losing its playful personality.