We created a platform under the concept “Warm Ups” to position the right time to drink it, we did a series of live DJ sets with bartender’s showing of their mixology skills in different venues across Guatemala City. We also set a series of refreshing easy-to-make recipes for people to try out and enjoy the product’s adaptability right at home.
All recipes were featured in a website that helped consumers on each step, also a party pack called “Drinks are for real” was sold in markets with the same recipes
