EAZY is the first ready-to-drink beverage launched by Ron XL in Guatemala City. This innovation is intended to help you cool down form the hottest summer days with its 3 different flavors. We worked on strategy, brand identity, digital content, copywriting, pop material and a series of photos an videos based off the concept “Tastes Like Summer”. We used bold typography, bright colors, motion graphics and 3D to enhance the brand and to show a summery aesthetic with very energetic and youthful vibe.
DISCIPLINES: CAMPAIGN, FILM, PHOTOGRAPHY
CLIENT: RON XL, GUATEMALA CITY.
CONCEPT: KLAP STUDIO
PHOTOGRAPHY: KLAP STUDIO
FILM: KLAP STUDIO
MOTION GRAPHIC: KLAP STUDIO